Posts tagged Social Artist Training
"I booked my first co-star role on Unbreakable Kimmy Schmidt + produced my own short-film"

“Before I took Tony's Social Artist Training, I had a basic online presence with a website and social media platforms. I didn't have much knowledge as to how to bring myself to my website. I knew I liked pink, so my website was very pink, but I wouldn't call it an outstanding representation of myself. I wasn't sure if I'd have the time to progress through a weekly course. I realized that I needed to MAKE time to progress through a weekly course. I loved the weekly trainings, and then getting to attend the live Q&A with Tony and a guest each week to get a chance to ask questions that came up was extremely helpful. I felt like I got a lot of personalized attention which can be rare in a group setting. I remember in one of the courses, Tony talked about this comedian he worked with who had an amazing picture of her face smushed against a glass door, but she wasn't using it anywhere on her website which was more uniform in terms of material. He suggested that she put that picture front and center and I remember something clicking. Tony doesn’t just teach basic do's and don'ts, but he really works to help everyone capture their unique essence online and that's what I love most. With the help of my incredible sister, I took what Tony taught us and completely revamped my website. It matches the professional that I am and want to be, and is a great extension of me. Tony's advice to me when I first started the course, was to distill my goals down to one goal to focus on at first. Once you know your goal then you can define your audience. I'd been describing myself as a real-life Kimmy Schmidt meets Amy Adams in Enchanted, and it took me some time, but I booked my first co-star role on none other than Unbreakable Kimmy Schmidt. And I produced my own short-film as a princess in NYC that screened at a film festival. I am still much stronger with Instagram than Twitter, but I've learned how to use both to my advantage in terms of connecting with my audience and furthering relationships. They're pretty powerful tools once you learn how to use each one!”

-Rebecca Knowles, Actor + Producer, New York, NY

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"Artist Therapy... lit a fire with 100+ Playwrights, 400+ Actors, 3 Websites..."

“Bank lines and grocery store lines. That's about the extent of my on-line presence prior to working with Tony! I knew what Facebook was, but I was apprehensive about jumping in. There was so much fear of overwhelm from what I did not know and understand. After attending an in-person seminar with Tony, there was a no pressure ease to the approach and his passion and enthusiasm for the work was infectious. I call it Artist Therapy. Getting a clearer idea of who I was as an artist. I say that half joking, but there was a part of the work that felt like the work helped to fix the cracks in the foundation of who I was as an artist. So it was a clarifying of the big picture, but also looking at a bunch of smaller pictures. By stepping back, sitting down with myself, asking some important questions, and then having a plan to start to implement, I am more grounded. When working with Tony, the need to create community came up a lot and when the time was right, I felt like I had a few more tools under my belt to just go for it and make something happen. By clarify my need to create and help others create, I have become the Curator/Founder of The PlayGround Experiment. We currently have had over 100 playwrights and over 400 actors who have participated in our programs. I also have built 3 websites for my company, myself, and my side hustle. This year I was able to bring Tony in to do a seminar for the community I have built and was able to spread the word to them and him of how his help at a dark time lit the fire to make it happen."

-Mike Lesser, Actor, Playwright, and Community Leader, New York, NY

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"Creative and collaborative... offers a full-service menu"

"What Tony's doing for artists is nothing short of amazing. It feels creative and collaborative! He offers a full-service menu that allows you to pick and choose based on your needs. For me, I wanted to build my brand with consistency and create a larger social footprint. I lacked a real understanding of the power of social media, and my web presence was pretty basic. So, I turned to Tony! He not only has expert knowledge of all of the different platforms, but he also has the ability to break things down into bite-sized pieces in order to teach those less media savvy how to succeed in this social media driven world. I have gained some great insight and some solid techniques to bring my presence to the next level. I’m much more savvy about social and the impact it has on my brand. I was able to fine tune my messaging and have a clear social impact.”

-Alison Mahoney, Artist + Entrepreneur, New York, NY

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"Supportive community of artists... Tony is always accessible with honest feedback"

The Business of Show has changed. Our online presence is as important as our offline presence. My online setup didn’t have consistent messaging/branding. Because Tony conveyed a level of trust and honesty that was genuine, I had no hesitations saying yes. I wanted to learn. Tony’s information is invaluable. He genuinely cares and provides individual feedback. What really convinced me before I enrolled was the fact that it is lifetime access—meaning you get all future classes and live streams with guests. As busy as I am, I looked forward to Tony's weekly modules. His videos and live streams with top industry people kept me focused on my goals. You also become part of a supportive community of artists who are equally busy, but who have also utilized Tony's expertise. Tony is always accessible—answers every question with truth and honest feedback. Having my eyes opened to more effective uses of social media, and the need to have a consistent professional profile picture was groundbreaking. The website module opened my eyes quite a bit, too. My online game is now strong. I know how to use social media well and I adapt to the different platforms to reach my targeted audiences. I really understand now. I am grateful for all that I learned and that I continue to learn. Thank you Tony, for being on the cutting edge of technology."

-Richarda Abrams, Actress, Singer, Playwright and Producer, New York, NY

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"Tailors programs to individuals' needs... meaningful"

"Social media was something I'd been avoiding, mostly out of fear. Tech overwhelm kept my online presence pretty nonexistent! However, my career demanded it. Tony is incredibly knowledgeable and generous with his expertise. He is so passionate about what he does—and it comes out so clearly in all his trainings! He tailors his programs to the individual's needs. His focus on branding makes the work more meaningful. Tony makes social media accessible and not so overwhelming! I learned a tremendous amount and have gone from a nonexistent online presence to a healthy, growing one!”

-Rachel Errington, Actor, New York, NY

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"Guarantee this class will blow your mind... holistic approach"

"I had a website that I wasn't pleased with and I didn't have any strategy for how to approach my online presence. I felt like it was a big job, but I was excited—because Tony is awesome. He is a knowledgeable, calm, and fantastic guide for how to approach one's online presence without it feeling too overwhelming. I love Tony’s way of looking at social media—he knows it is based in being real people first. I trust all his advice and have learned so much from his course. Even if you think you know how to use social media, I guarantee this class will blow your mind. Brilliant—showed me how to use social media in a way I had never conceived of. It’s just so wonderful to have someone who has knowledge in the area, and is a guru in this online world! I love his holistic approach to the work!”

-Shiloh Goodin, Artist + Entrepreneur, New York, NY

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"Unbelievable value... costs less than hiring a social media expert"

"I got to stop stressing about it all. This course has shown me clear steps for how to manage my online presence and keep moving forward. It costs less than hiring a social media expert to work on your business for a month, and it gives you all the tools to do it for yourself forever. Also, the guest experts are also second to none. This combination of systems, feedback and lasting tools constitutes an unbelievable value. I simply couldn't recommend this course more highly!"

Bonnie Swencionis, Actor + Model, New York, NY

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"25% increase in followers and promising employment"

"Tony is a rockstar. He totally renovated my social media life, and, being the positive personality he his, also worked on some of my real life obstacles as well! So far, after just two weeks of work, I have seen more than a 25% increase in my Twitter followers, a similar increase in my Facebook followers, and have even gotten some promising employment feedback from those whom I respect greatly in the business. All of this is a result of working with a company that deeply understands and cares about its clients." 

-Joe Redman, Actor, New York, NY

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"The most effective tool any actor can employ"

"I hate most things about ‘actor marketing’ and those people who typically ‘teach’ it, selling actors things they don’t need, like automated postcards that look like junk mail and self-descriptive adjective vomit. It’s all garbage, and I hate to think that actors are wasting their money. Therefore, it makes me grateful that someone is advocating the fact that ‘having something to say’, and knowing ‘how’ to say it, will always be in hopes of marketing themselves, beyond their work itself."

-Michael Cassara, Casting Director, New York, NY

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