Posts in Strategy
"300 followers to 10K and media coverage"

“Tony is awesome. He is the person who first gave me guidance on social media (I'm now almost at 10K followers from about 300.) But the number isn't as important to me as what it has generated. I have received lots of media coverage, connected with major players in the music business, been asked to write for several publications and have met people in person and formed relationships all because of Tony and what he taught me about engaging on Twitter! I returned for the full brand audit—which is worth its weight in gold. Tony is super smart and very up on today's branding and digital platforms. There's a lot of info to take in, but take it step-by-step and you will see great results! Highly recommend.”

-Leslie Becker, Artist + Entrepreneur, New York, NY

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"Fresh and fun content ideas"

"Tony was so great with giving us actionable ideas and information that we have so, so much explore. We got everything that we were hoping for and more! His expertise is thorough, relevant and so valuable! We've been able to further refine and streamline our entire social media approach, as well as implement some fresh and fun content ideas. I have and will continue to recommend Tony to anyone looking to refine or beef up their digital marketing and branding strategy."

-Jason Weston, Photographer, New York, NY

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"Upgraded... able to streamline and simplify"

"I’ve learned how to handle information efficiently. It’s like Tony upgraded our tool from mallets and stone to scalpels and lasers. Though it was a very hectic time in our season when we had him, we still were able to streamline many aspects of the organization’s media. We can now confidently focus on the avenues of communication with our audiences which were not as clear before. Simplifying what can seem chaotic to a system we can manage (that starts with where we actually are and then growing from there) was a gift."

-Marcus Paul James, Marketing Director, Broadway Inspirational Voices, New York, NY

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"Perfect blend of career coach, social media marketing guru, and technical, design expert"

“Tony is a man of many talents. He is the perfect blend of career coach, social media marketing guru and technical, design expert. We all know creative people have several passions and are trained to wear all the hats. While my various pursuits can feeling overwhelming, Tony helped me zero in on naming goals that live at the intersection of Art & Commerce. His ability to evaluate my digital presence and provide a comprehensive road map is extraordinary. I’ve been craving a digital overhaul and my session with Tony was exactly the motivation I needed to start 2018 with a bang!”

-Mara Jill Herman, Actor + Entrepreneur, New York, NY

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"The best marketing, business, promotional know-how out there for artists"

“When I decided to go for it, I knew Tony was my guy to go to to make it happen. First off, I knew Tony from our work together in a show, and I knew that if I ever wanted to launch a project, he would be an invaluable resource. He’s nailing it! Tony’s the best marketing, business, promotional know-how out there for artists! He explained everything I had a question for and more! I love the clarity and the artist-centric mentality that Tony brings to all he does. And most of all, he leads with his heart. I actually have a following and an identity that I understand and can encapsulate, in just a few sentences, as opposed to some vague idea with no real world application.”

-Bulletproof Bette, Writer, New York, NY

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"Attention to detail and focus on the client... inspires us to do better"

“Cost is always a factor, but more importantly, making sure it's a good value. Tony is so good at at website development and social media support, and it shows from his previous work. The attention to detail and the focus on the client. These are wonderful yet rare traits. If anything, he’s made us want to do better at our jobs. Tony and his team are so good and the quality is so high, it inspires us to do the same.”

-Ryan Bailer, Actor + CEO, New York, NY

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StrategyTony HowellComment
"Helping define a new direction for 20+ year online studio"

"I had a great experience with Tony in our first session. He is helping me to wrap my head around the rapid changing business environment of the internet and define a new direction for the online studio I've been running for nearly 20 years. I hope this is the beginning of a long and successful working relationship."

-Jonathan Becker, Artist + Entrepreneur, Muncie, IN 

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"Revolutionary... process has been so fulfilling"

"Wow, wow, wow! Working with Tony has not only been revolutionary for the direction of my business, but his process has also been so fulfilling. He really helped to bring clarity with what I want, both professionally and personally. I can absolutely say that I feel completely confident with where I am heading with my entrepreneurial adventures after having Tony as my mentor!"

-Jaron Frand, Actor + Entrepreneur, New York, NY

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"An asset to any business"

"Tony is so approachable and thorough and went above and beyond all expectations! I met with him to gain more understanding of effective digital strategies and ended up with that and so much more. He is really amazing at taking whatever your brand, whatever you're doing or trying to get, and catering his approach to you. What I found so refreshing and so wonderful is that he listened and came up with a plan—right there, and was absolutely incredible and better than I could ever imagined. Not only did he majorly revamp my website, he helped me gain a greater knowledge of applications and functions. He also really helped me understand my social media, understand what an audience sees. You know, there's so many ways you can put content out there, but he really helped me understand how to effectively do it and how to really connect to my audience. I've seen more likes, more engagement, more email subscribers and receive a lot of compliments on the website! His knowledgeable, thorough, tested-and-true approach and welcoming demeanor make him an asset to any business.

-PRIMME, Artist, New York, NY

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"Jumped right in with an incredible game plan for me"

"If I could give Tony ten stars, I would! I've worked with Tony on not one, but two projects now. I set up a recent session with him in regards to my YouTube series that I've created. I knew Tony could help focus my goals, teach me tricks, help me fine tune my brand and take things to the next level. When I walked in at the start of our meeting, Tony jumped right in with an incredible game plan for me and a lot of information I am now able to take with me and use to further my project and career. I'm already looking forward to the next time I get to meet with him! He is worth every penny and more."

-Hillary Colleen Smith, Artist + Entrepreneur, New York, NY

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"An additional 300 followers our first week"

"In this day and age, the key to promoting anything is social media. I posted on Facebook that I was looking for someone to help with my Twitter strategy and Tony was mentioned twice. He was very helpful before we even had a consultation. After we'd met, I felt so much secure in my tweeting skills and I was armed with useful knowledge. Lucky for me, he recorded the meeting. Our biggest gain was getting comfortable with using different platforms to help us with the Twitter game. As a result, we got an additional 300 followers our first week. It was such an amazing experience that we now enjoy using Twitter!"

-J. Cameron Barnett, Artist + Entrepreneur, New York, NY

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"Professional, knowledgeable and charming"

"I've learned a lot from Tony through his fun and informative blog posts and I finally had a great one-on-one session with him to review and strategize a marketing plan. Tony didn't waste any time and was sure to focus on my needs. He made suggestions that made total sense based on my goals, knowledge and tech devices I have to work with. What initially felt like a lot of work now felt like a fun challenge as he helped to put the pieces together. Tony summarized our discussion at the end and even provided an audio/video of our session for reference. Tony is professional, knowledgeable and charming -- great to work with. Thanks, Tony!"

-Mary Lahti, Actor, New York, NY

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StrategyTony HowellComment
"Brilliant... helped me focus"

"Tony in one word is brilliant! He is knowledgeable, thoughtful, strategic, professional, and he truly wants to see you succeed! I am the type of person who wants to do it all! Pretty soon I had multiple pages across every social media channel and my website. Tony looked at everything and gave me honest feedback and really helped me focus on my goals, what was important to me, and helped me strategize how I could use the things I had already built to get me there. We refined my brand together based on my desired outcome and when I walked away, I felt like I had a clear road map to where I needed to go. When I came to Tony I thought I needed to 're-brand' and start from scratch. Tony gave me the tools I needed to take action immediately to make my brand more cohesive instead of starting completely over. I do everything like I have six months to live so the fact that I knew exactly what steps I needed to take after our meeting was huge! I would definitely recommend working with Tony!"

-Tara Rae Bradford, Publicist, New York, NY

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"Mentor, visionary, and friend"

"TONY IS AMAZING - he is everything you've ever wanted in a coach, mentor, visionary, and friend. He is positively bursting with ideas and energy and can't wait to share his knowledge with you, which is vast, from branding, to content strategy, to web design, social marketing and more. Tony is the rarest of human beings who just immediately 'gets it,' all while making you feel as if you're the only person/project in the world. He's a treasure!"

-Jeanette Bonner, Artist + Entrepreneur, New York, NY

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"25% increase in followers and promising employment"

"Tony is a rockstar. He totally renovated my social media life, and, being the positive personality he his, also worked on some of my real life obstacles as well! So far, after just two weeks of work, I have seen more than a 25% increase in my Twitter followers, a similar increase in my Facebook followers, and have even gotten some promising employment feedback from those whom I respect greatly in the business. All of this is a result of working with a company that deeply understands and cares about its clients." 

-Joe Redman, Actor, New York, NY

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