Social media is a powerful communication tool.
With the touch of a button, you can literally reach thousands of people at once or make an instant, intimate connection with one of your top VIPs.
Remember they're social networks, not social markets.
Less selling and more sharing—whether you're posting or simply sharing in others' updates.
Like the tools of fire or water, you decide when you want or need to use social media. Know that too much or too little can create loss. As such, use social media to stay connected to the people and things that matter most to you.
Connection = Authenticity + Strategy