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Tony Howell

Monthly measurements

5/18

Accomplishments

  • Growth on all platforms
  • Updated Theatre Guide for TONY Awards
    • Some LIVE posting on TONY Nominations

Takeaways

  • Great media posts this month!
    • Mother's Day/Graduation + Picking Up with Alegra did well (Personal, with Roma in Photo)
    • Remy's #TransformationTuesday (Personal, with Roma in Photo)
    • #OldHeadshotDay (Personal, with Roma in Photo)
  • Still desire more Roma in @RomaTorreNYC (posts on Twitter and Facebook page)
4/18

Accomplishments

  • Growth on all platforms
    • Created YouTube channel
  • #BroadwayBenefits Challenge

Takeaways

  • Still want/need more Roma in @RomaTorreNYC
  • Throwback photos did well!
3/18

Accomplishments

  • Growth on all platforms 
  • Created #BroadwayBenefits 

Takeaways

  • Need to stay more active on Facebook
    • Top posts were PERSONAL (#WomensDay + #ValentinesDay)
  • Twitter = source for good news, fun, and inspiration
    • Top posts were my update on Ruthie Ann Miles, Titus #TBT, and quotes.
  • Instagram = personal life
    • Top post was your day with Alegra (I swiped from her account), followed by Women's Day, Titus, and final college payment.
2/18

Accomplishments

  • Growth on all platforms
  • Updated Theatre Guide (2018 Openings)
  • First email campaign

Takeaways

  • Short and clever tweets ("Brothers talked 💩 @NY1")
  • More "LIVE" content + POV from Roma (Valentine's Day + National Compliment Day)
  • Pictures of Roma (Pictures with Ed, Rosemary, + JJ image used with emailing Theatre Guide)
1/18

Accomplishments

  • 1000+ likes on Facebook page!
    • Improved Facebook ad spending/investing strategy
  • Improvements to website
  • LIVE Inauguration + Golden Globes coverage

Takeaways

  • More "LIVE" content + POV from Roma
    • Personal matters like Snow Day
    • Personal posts like Inauguration Selfie + Holiday Cooking
    • Original POV on articles/news/topics (Twitter)
    • More photos of you (Instagram)
12/18

Accomplishments

  • Steady and consistent growth

Takeaways

  • Aim for shares on Twitter (through positive mentions of influencers or strong stories/statements)
    • Lea Salonga with OOTI
    • John Leguizamo
    • Justa Lopez
  • Aim for personal content/stories on Instagram and Facebook
    • The Lion King 20th Anniversary with Alejandro
    • #2017BestNine
    • Mr. Rogers stamp
  • Positive meeting with Alana 
    • $ on ads --> awareness is also worth something
      • "Like" ad is working
      • Lead generation ad... try seeing if website traffic can be better through boosted posts of reviews?
    • Encouraged us to maximize content (promoting what's winning)
      • Year in Review
      • Mr. Rogers
      • Boost individual reviews (with CTA of "See all #RomaReviews at RomaTorre.com/reviews")
11/18

Accomplishments

  • Election night "live-tweeting"
  • Facebook "like" ad 
  • Instagram "lead" ad
  • Roma's doing more posting! :) 

Takeaways

  • Website visitors down (only because last month's Facebook ad was more effective at driving traffic than this month's Instagram)
  • Top posts include John Patrick Shanley's positive post (because of his share), ConCon tweet (because of timeliness and shares), and street shot from JJ on Instagram (because you look incredible!)
  • Ad results
    • Facebook "like" ad
      • 3,100 reached
      • 203 likes
      • $97.48 total spent
      • $0.48 "per like"
    • Instagram "lead" ad (sending to website)
      • 3,156 reached (not to be discounted)
      • 30 clicks (very low... IMHO)
      • $96.89
      • $3.23 "per click"
    • Audience is very much 35-65+. I think they're more active on Facebook and Twitter. Perhaps we keep a "like" and "lead" ads running on Facebook, and try out Twitter ads... for followers or sending to website? Let's discuss.
  • Twitter numbers are way up. I think this is because of the activity during election night. Unfortunately, I can't do this daily... but I'd encourage you to keep tweeting!
10/18

Accomplishments

  • Facebook ad for Theatre Guide
    • $104.39 spent
    • 5,891 people reached
    • 174 link clicks ($0.60 per person)
    • 102 sign ups
  • IG takeover for NY1
    • 49 subscribers

Takeaways

  • Twitter
    • #Inktober tweet did well (influencer tweeting about you)
    • Retweets (from NY1 and colleagues help)
  • Facebook
    • Personal posts (Alegra prom, 1st day back anniversary)
    • Gorgeous photography (Time & The Conways)
  • Instagram
    • Personal posts (1st day back anniversary, Paris trip, Alegra's birthday)
9/18

Accomplishments

  • Growth for all @RomaTorreNYC—most notably on Twitter, as others had low presence.
  • Optimized Theatre Guide for mobile and started Facebook ads

Takeaways

  • Aim for great photos of you
  • Always tag influencers—@NY1, @BernieWilliams, etc (gets the share... thousands of new impressions)
  • Audience love personal/emotional moments—various anniversaries
8/18

Accomplishments

  • Growth for all @RomaTorreNYC—most notably on Twitter, as others had low presence.
    • 20% total growth on Twitter
    • 387% total growth on Facebook
    • 552% growth on Instagram
  • Verified on Facebook and Twitter
  • Optimized Theatre Guide for mobile
  • #NationalGirlfriendsDay

Takeaways

  • #NationalGirlfriendsDay was helpful for reach and engagement—as is networking with comparable brands (other anchors like John)
  • Your audience loves photos of you—whether professional or personal. 

 

7/18

Accomplishments

  • Growth for all @RomaTorreNYC—notably from Facebook friend requests.
    • 12% total growth on Twitter
    • 360% total growth on Facebook
    • 351% total growth on Instagram
  • Corrected NY1 error of wrong lower-third and continued verification process
  • Finished Theatre Guide
  • Finished photoshoot—and it was AMAZING!!!

Takeaways

  • Followers up but engagement down (natural as we settle into a new normal)
  • Personal, behind-the-scenes and celebrity (family photos, 20th anniversary with Pat, #WorldChocolateDay, photo for Jesse Tyler Ferguson) resonate with your audience. 
  • Audience is equally male and female (~50) and interested in business, news, politics and current events
    • Aim for shares: 5-6K impressions on Bandstand and #NewMusic tweet.
    • @NY1 and @NY1weather are happy to RT content.... @NY1OnStage needs to be monitored
6/18

Accomplishments

  • Established Roma Torre, RomaTorre.com, [email protected] and @romatorrenyc (including new Facebook page and removing impostor Instagram profile)
    • 7% growth on Twitter
    • 241% growth on Facebook
    • 251% growth on Instagram
  • Met with NY1 and established reciprocal relationship, start of verification process, and approval of Theatre Guide
  • Executed first Facebook LIVE
  • Photoshoot scheduled

Takeaways

  • Personal posts (such as Remy, Marie Torre's arrest and birthday, Tony red carpet and high school headshot) resonate most with your audience. 
  • NY1 is happy to RT content.
  • Facebook LIVE needs to be advertised and/or consistent
 

Twitter Analytics

 

Facebook Insights

 

Instagram Insights