presence: Personal Branding + Photoshoot Preparation
"The Business of Show has changed. Our online presence is as important as our offline presence. Talk to Tony Howell! His information is invaluable. He genuinely cares and provides individual feedback. What really convinced me before I enrolled was the fact that once you enroll it is lifetime access—meaning you get all future classes and live streams with guests. As busy as I am, I looked forward to Tony's weekly modules. His videos and live streams with top industry people kept me focused on my goals. You also become part of a supportive community of artists who are equally busy, but who have also utilized Tony's expertise. Having my eyes opened to more effective uses of social media, and the need to have a consistent professional profile picture was groundbreaking. The website module opened my eyes quite a bit, too. I really understand now. I am grateful for all that I learned and that I continue to learn. Thank you Tony, for being on the cutting edge of technology."
-Richarda Abrams, New York
"In order to take control of the business side of "the business" (at least in terms of website and social media), I knew this was the course for me. I wanted to take the next step in my career and I love how professional my website now looks! I also appreciate all of the personal attention that was given... seeing how the other peoples websites turned out and what their influences were and knowing no website would be cookie cutter. I love having the tools and knowledge to take things into my own hands. It doesn't give me anxiety anymore!"
-Jennifer Noble, New York
"Your course has given me more clarity on who I am as a performer and how I am reflecting myself online. Since the course, I've been offered two films through social media!"
-Simone McIntyre, London
"Tony adds pizzazz to any course he teaches. He is constantly discovering current trends, and is so generous with his knowledge and know-how. Tony is always there to answer questions, to help you create specificity for your brand and to give you a high five. This isn't a one-size-fits-all course. This is a 'find the size that fits YOU' course. I can't recommend it highly enough!"
-Susan Eichhorn Young, New York
"I love Tony’s way of looking at social media—he knows it is based in being real people first. I trust all his advice and have learned so much from his course. Even if you think you know how to use social media, I guarantee this class will blow your mind. Brilliant—showed me how to use social media in a way I had never conceived of. "
-Shiloh Goodin, New York
"Tony's enthusiasm is infectious and his guidance through the entire process has been extraordinary. Many of the people I've become acquainted with lately has been a direct result of them coming across a video of me singing on YouTube or visiting my website—therefore reaching out to me. Yay, social media!"
-Joshua Lance Dixon, New York
"What Tony's doing for artists in social media is nothing short of amazing. I lacked a real understanding of the power of social media, so I turned to Tony. He not only has expert knowledge of all of the different social media outlets, but he also has the ability to break things down into bite-sized pieces in order to teach those less media savvy how to succeed in this social media driven world. I have gained some great insight and some solid techniques to bring my social media presence to the next level."
-Alison Mahoney, New York
"Social media was something I'd been avoiding, mostly out of fear. Realizing that the entertainment industry has been steadily embracing social media more and more, I needed help in this arena. Tony is incredibly knowledgeable and generous with his expertise. He is so passionate about what he does—and it comes out so clearly in all his trainings! Tony makes social media accessible and not so overwhelming! I learned a tremendous amount."
-Rachel Errington, New York
"I got to stop stressing about it all. This course has shown me clear steps for how to manage my online presence and keep moving forward. It costs less than hiring a social media expert to work on your business for a month, and it gives you all the tools to do it for yourself forever. Also, the guest experts are also second to none. This combination of systems, feedback and lasting tools constitutes an unbelievable value. I simply couldn't recommend this course more highly!"
Bonnie Swencionis, New York
"Tony provides a large amount of information in clear and concise training. Some concepts seem too simple to be effective, but you would be surprised at how the simplest steps can make a world of difference! Some concepts are a little more complex, but Tony makes sure to guide you smoothly along the journey. The process was exciting and fun. It fit easily into my already hectic schedule. I now have a super sexy website that works on mobile devices, made some VIP connections and learned how to post quality content with effective strategies to maximize impact on social media."
-Geoffrey Mergele, New York
"I wanted a website where I could compile information about my career in one place. The biggest value of this class is the final product.... a beautiful and functional homepage! However, watching Tony's design process and hearing the rationale behind each choice was invaluable. I feel like I'm better poised to launch my career in the direction I want to go. I have a better understanding of how to make myself more visible online and how to use the web for networking. I am set up to confidently make website adjustments on my own and am hoping the website will play a direct role in future bookings!"
-Daniel Hurst, Chicago, IL
"I spent money, time and effort to obtain new headshots, reels and demos. I felt that the best place to showcase these things was a website. I had tried to build one on my own, but I needed support. What seemed like an impossible thing became possible with Tony's class. I now have a website and can maintain it myself. Tony is inspiring—positive, personal, professional and passionate about the business! All of this comes through in his teaching, and I was so excited for every class!"
-Bonnie Borst, Houston, TX
"By stepping back and asking myself some important questions, I am more grounded in the artist that I am and where I am going. I am much more aware of the need for connecting and reaching out via social networks. I have a newfound awareness of what role social media plays and am working on incorporating these new skills into my daily life. Oh—and I built my first website! I am super proud that I could even do that. With Tony’s help and guidance, I got it done!"
-Mike Lesser, New York
"Tony provides so many practical, specific and smart tips to help you with social media. It’s to the point, enlightening and filters out the essential information you need to succeed and therefore saves you time."
-Mesic Layla, New York