Article: The Four Pages Your Website Needs

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Greetings from Ko Phi Phi! As I hiked to The ViewPoint this morning, I was reminded that to get to the next level takes work. Just wanted to pass that on. 

Today, I want to share a recent discovery from my work with private clients and students inside the Winning Website Workshop.

Your website (and this works for businesses, too!) really only needs four pages...

Home

  1. Create a WOW First Impression! You can do that through a singular photo, photo slideshow, video, video background, reviews, awards, etc. You only get one chance to make a positive first impression!

  2. Include Your Name + Visual Identity. This is where “branding” can incorporate fonts, colors, and logos… but it’s really about becoming recognizable. The best way to do this is to honor your authenticity—what makes you different, special, or unique? How do you want to be seen? Introduce yourself accordingly!

  3. Share Your Latest. Whether it’s your latest news, latest posts, or both… give us a reason to return. Show Google you’re an active and relevant source for information. Create a hub for all things YOU.

Work

  1. Share Your Greatest. Here is where you share your offerings. Give us a taste test of what you can do with a curated selection of your very best work: videos, audio, images, press, case studies, etc.

  2. Separate Pages for Multi-Hyphenates. Whether you use a dropdown (which may go out of style soon because of mobile…), or more of a “choose your own adventure” picture menu, don’t be afraid to divide “Work” into your various roles, realms, or revenue streams... such as Actor, Voice Over, and Producer.

About

  1. Official Biography. Provide a copy and paste short bio for print marketing… something easy for press and employers to copy and paste.

  2. Personal Story. While not my fave (I don’t like to read memoirs), an open heart-to-heart may speak to you, but most importantly your audience. What can you share to best connect with your audience?

  3. Both? You can certainly share both. Whatever style of “About” you choose... be sure to make it more about the user/visitor, not you. Say what?!

Honor your past.
Present your present.
Design your future.
— @TonyHowell

Contact

  1. Use a form* to protect your email (and your agents) from spam. The idea behind contact forms is filtering your email (and your teams’ inboxes) from spam and scams. *YES, there are people in the world who despise contact forms. One alternative is to link a button to a (disguised) email address. Another would be to include “Don’t like forms? Please email [email protected]” underneath your form!

  2. Include links to download your materials (headshot, resume, EPK). Keep your materials up-to-date! Be sure to include contact information (including your website address) here, too.

  3. Consider including contact info on PDF downloads. Modern communication is done by email and phone. You don’t need to include your address. Perhaps your web address…. but that’s it! Use GoogleVoice to keep your number private if desired.

These are my staples... and they create a really clean, minimal, and clear aesthetic. You may get pushback that someone wants easy and clear buttons that say “Reel,” “Resume,” or “Blog.” 

Leave that to basic artists websites! You are a celebrity name brand. Own it! Step into that… becoming YOU. They can/will find your materials and get in touch if they want YOU... try it out!

Learn the rules like a pro, so you can break them like an artist.
— Picasso

To help inspire you to take action, here are some great examples for #WomensFutureMonth: