"We got an additional 300 followers our first week!"
Missed Connections: A Craigslist Musical is coming to NYC! I was fortunate to work with Dan Beegan and Cameron Barnett, two producers on the show, as they prepared to launch their Indiegogo campaign.
Check out their fun, original musical and client experience!
What inspired you to create Missed Connections: A Craigslist Musical?
The show was written by Canadian authors Bill Richardson, Veda Hille and Amiel Gladstone. I was a member of the original cast in the world premiere of the show in 2012 at the Arts Club Theatre in Vancouver, BC. My partner and I really love the show and continued to follow its journey throughout Canada. We always knew it would make a great off-Broadway show, and so decided to produce it ourselves in New York City.
In terms of creating new musicals, what advice would you offer to other writers and producers?
Producers should see as much theatre as you can. I find that more of the gems are off the beaten path so I venture to different parts of the city and explore. For writers, it's always great to have readings of your project as it develops. Invite friends over for a table read—even if you only have a page written. There are a lot of musical theatre open mics in NYC where you can showcase a new song, etc. For both, there are a lot of resources in the city to develop new musicals such as the Music Theatre Factory and many other festivals to get your work seen. A lot of producers now accept submissions through their web sites, too.
If people want to learn more, support or follow the show... what are the best ways to get involved?
We have just launched an Indiegogo Campaign!
Why did you choose to "get creative" with us before launching your fundraising campaign?
In this day and age, the key to promoting anything is social media. We've used it casually in the past but didn't have much working knowledge of its intricacies—especially Twitter. I posted on Facebook that I was looking for someone to help with my Twitter strategy and Tony was mentioned twice. He was very helpful before we even had a consultation. After we'd met, I felt so much secure in my tweeting skills and I was armed with useful knowledge. Lucky for me, he recorded the meeting. It was such an amazing experience that we now enjoy using Twitter.
What are some of the biggest results you've experienced thus far?
Our biggest gain was getting comfortable with using different platforms to help us with the Twitter game. As a result, we got an additional 300 followers our first week. Learning how to navigate and communicate with our followers was a bonus as well.
Tony Howell is a digital strategist dedicated to helping you design your future—creating offline success from your online presence.