The Guide to Social Networks for Artists

The Guide to Social Networks for Artists

You know you need to be on social media, but not sure where? Start here!

 

Facebook

Frenetic Friends, Family and Fans

Audience: 71% of adults. (Pew) Interestingly, 45% of 65+ adults. Grandma is discovering how to connect across distance and decades. However, Generation Z is straying/staying away from the juggernaut.

Reason to Join: Everyone's there—except the hipsters "taking a break". They'll be back, though.

Trick: You can leverage a Profile more than Page. Turn on Followers for your Profile and kill your fan page.

 

Twitter

My Tweeps and Topics

Audience: 18% of the World. (Pew) 78% of active users are on mobile and 77% accounts are outside the U.S.!

Reason to Join: Follow just the people and things you care about! Have direct access to just about anyone. Followers are a benchmark of influence. Why hire this one when that one has 41K followers?!

Trick: Create private lists to monitor clients and competitors. Create public lists as additional resources for your audience. You can follow tweople through lists without actually following them. Sneaky! Just make sure you nurture relationships by actively engaging with your lists and followers. 

 

Instagram

The Modern Picture Book

Audience: 17% of the World. (Pew) Over 90% of the 150 million users are under the age of 35.

Reason to Join: The platform is a great way to share your viewpoints, experiences and creative work. Create rich photos and videos to share everywhere. 

Trick: Tag locations, people and add up the 30 #hashtags to maximize your reach. 

 

YouTube

Create your own show

Audience: 1 Billion with 80% of traffic outside the US!

Reason to Join: YouTube is a powerful way to get discovered. Youtube reaches more young adults than any cable network. They offer a suite of video tutorials and resources for their creators. 

Trick: Be sure to fill out the description and tags (or meta-data) for your videos. It will help you show up in search results. Also, be sure to include your web link at the beginning of the description to drive traffic to your site. Learn more here.

 

Vimeo

Community for Filmmakers 

Audience: 18 million members with a focus on quality filmmaking.

Reason to Join: If YouTube was taken out of the equation, the most popular video-sharing service used by bloggers to embed and link to videos is Vimeo (48.7%). 

Trick: If you create videos or vlog, Vimeo PRO will give you the highest picture quality at the lowest price. Join for $199/year.

 

Pinterest

Visual Wishes, Dreams and Loves

Audience: 20 million active monthly users. 4x more women than men!

Reason to Join: Create private boards for development or envisioning. You can also use group boards to collaborate or create a community. Places boards allow you to plan a vacation or share your favorite local spots.

Trick: Avoid posting between 5  - 7 p.m. (it's dinner time). Post between 2 - 4 p.m. or 8 p.m. - 1 a.m. for maximum reach.

 

Spotify

Free Music Player

Audience: Over 40 million users with 10 million paid subscribers.

Reason to Join: Free music! Need I say more? Spotify is also very social. You can follow your favorite creatives and share your music with the world! 

Trick: Invite your friends to collaborate on a playlist. Use it for your next party, class or event. Don't forget to share it with your fans and followers!

 

LinkedIn

The Modern Resume

Audience: 313 million professionals in over 200 countries and territories.

Reason to Join: You can export your profile to a PDF—including recommendations. Take it a step further turn your profile into a website! Say goodbye to formatting your resume in Microsoft Word!

Trick: Embed media. Media on any social network is bound to get 12x more engagement. Enhance your work experience with photos, videos and web links! Learn more here.

Tony Howell is a digital strategist dedicated to helping you design your future—creating offline success from your online presence.