3 Priorities for Sustainable Business Success

 

Since 2013, I’ve been talking about social media, branding, websites, and email. While I don’t profess to have all of the answers, I have learned quite a few things about business along the way.

To help you shortcut your journey, here’s how I’d encourage you to start or grow your business.


Priority #1

Word-of-Mouth

Be exceptional at what you do. Give people no other choice but to tell people how great you are. If you dominate this area, you might not need to worry about the next two priorities.

Let me give you an example: My friend and I traveled to Lombok this weekend and were looking for restaurants our first night. We could spend our time and energy searching Google maps, reading descriptions, reading reviews… or take the word of new friends who’d already spent a week in the town. Needless to say, we went to one of their recommended spots our first night and it didn’t disappoint!

Keep in mind that glowing reviews are required for your product AND process. Continuing with the example of choosing a restaurant, the food is only part of it...the environment and service are also important.

Bottom line: your work product needs to be extraordinary, but so does the process or experience of collaborating with you!

Read More: The Marketing Secret No One Tells You



Priority #2

Branding

What about those skeptical types? “Sure, I’m glad you think Cafe Alberto is lovely...but let me check it out before I spend any of my time, energy, or money giving it a shot!”

Branding is about your first impression. It’s also made up of lots of little impressions; the emotional relationship someone has to seeing your name and identity.

It’s sooooo much more than fonts, colors, or a logo... those are the end result. I hope these pieces help you.

Watch Now: Big Picture Brand Bootcamp

Watch Now: How to Build a Brand as a Multi-Hyphenate

Read Now: How to Claim Your Domain, Email Address, and Social Handles



Priority #3

Content Marketing

Social media is content marketing. It’s actually micro-blogging if you wanna get fancy. Content marketing is super effective...but best that you have a foundation of the two layers above. If you skip it and build your business on social media (be it Instagram, YouTube, Facebook marketplace, etc.), you run the risk of an algorithm or terms of service change: losing access to your audience.

Content marketing is to stay top of mind with people. Use content (videos, podcasts, articles, live events, email, social media) to build your reputation and relationships.

Watch Now: The Art of Authentic & Assured Self-Promotion

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Watch Now: Growing Your Following

News

You may have seen on my Instagram that I’m ready to start coaching other business owners? I don’t have all the answers, nor can I wave a magic wand and fill your bank account with millions, however, I have gathered the right questions, awesome tools and resources, mindset shifts, and six years of experience to help you start or grow your business.

I’m being considered as a coach in the world’s best program from entrepreneurs and taking it upon myself to get my feet wet. In doing so, I’m creating the mastermind I wish was available for me: Curated. Weekly. Personal. Affordable.

Dates and details are being finalized, but I’m collecting interest.

ArticlesTony Howell