Di Ana Pisarri
Down with the deal breakers and up with acceptance—of yourself and others.
Di Ana Pisarri has been helping people find and keep love for 15 + years. A certified relationship coach for all the loves of your life, her ideas on love, sex, and family can be found on The Huffington Post—where she is a regular contributor.
We were thrilled to collaborate with Di on the branding and landing page for LoveSweat, her newest offering.
Learn more about love, life and Di below!
What inspired you to create LoveSweat?
Many of my clients came to me burnt out. They would constantly say “I have no time to workout and I don’t want to be single.”
Truthfully, even my clients who're married weren't taking time for themselves or their relationships. All of them wanted to feel better and be loved more but weren't making the time.
Then, one morning in a training session I said, “LoveSweat!!” and created a 6-week coaching program to make love and sweat a priority in my clients' life.
What's your advice to singles?
Down with the Deal Breakers
When we are single, we get ‘married’ to our deal breakers. Clients will say “I will not have someone who ever does _____. I want someone who must be _____. I know because I did it, too.
My deal breakers stopped love. They were my ego in disguise, filled with criticism. Honestly, I would get hurt and then create these strong rules, as opposed to heal the hurt.
The truth is we focus so much on what we "won’t tolerate" or "must have", that we forget the most crucial component of finding and KEEPING love: Openness + Acceptance.
Deal breakers are a defense. Criticism is never beautiful. When was the last time you said, “They are so stunning when they are critical”?
Acceptance is attractive.
Down with the deal breakers and up with the acceptance—acceptance of yourself and others.
What’s your advice to other entrepreneurs?
Make the time. People often get focused on work, run on adrenaline, and they're exhausted all the time. The biggest excuse I hear is “I don’t have time.”
For the record, the more successful you get, the less time you have. No one films a television show, writes a book and launches a product line and says, “No problem, I have all the time in the world!!”
So even as you just start your business, make time to sweat and connect. If it's not scheduled, it doesn’t exist. Every week, I look at my calendar on Sunday and make sure I schedule my "sweats" and my "connects". It can be a run on the water with my friend, a Barry’s BootCamp, a date night with my man or that mid-day lunch with a friend to break up my workday.
If you don’t make the time, you will never have the time.
What do you love about the digital age we live in?
The digital age gives so many possibilities for connection. I met two incredible business partners on Twitter and moved my company international. The dating apps I have always had success with—but only because I am opened and don’t hold onto the bad experiences. I mean we have all had them. I did meet someone on a dating app and fly to London on a second date.
I work to have no regrets—rather just connect and see. The digital age makes the world so vast. Allow yourself to choose a platform, stay curious, engage with people, listen and respond. Your biz and love life will thrive. I'm living proof.
What do you hate about the digital age we live in?
No more phone calls! With the ease of texts and emails, the days of the phone ringing and people having a long conversation are gone. When I can hop on a call for my business or phone a friend living far away, I do.
Years ago, there was an ad campaign for AT&T... "Reach out, Reach out and touch someone." It's cheesy, but it still remains.
A phone call with those people I really love keeps the relationship connected.
What’s your favorite place in NYC?
When I want quiet, I get a Intelligentsia coffee and sit in the back garden of The High Line Hotel. It’s never crowded, has wi-fi and I can bring my dog.
For the best glass of wine in the city, I love sitting at the bar of Racines in Tribeca. They have a Michelin rated wine list by the glass, ( I never knew that even existed), a kind knowledgable staff, and every time I go interesting people always pop into that bar.
Quality and connection are themes in my life.
Why did you choose to “get creative” with us?
I loved Tony Howell’s understanding of my new ideas and his ability to communicate my vision digitally. Squarespace also looks so pretty on mobile so I knew I wanted to design it on that platform.
How would you describe the process/experience?
Collaborative with an efficient use of time, I really appreciate that.
What responses or results have you received from your new website?
New web traffic that is converting into relationships and business.