Ioana Alfonso is a world class multi-hyphenate-creative who brings innovation and detail to any project she takes working on. It was an honor to work with this accomplished creative—and we look forward to seeing what she creates and shares next!
Why are you an artist?
I believe in the creative process as a way of reflecting back to ourselves where we’ve been, where we are going and how we can evolve as human beings.
I believe art has the power to enact change and inspire in a way that most other things can’t.
What are you currently working on or towards?
I am currently working as Associate Director on “Hairspray Live!” for NBC.
Who’ve been some of the mentors/teachers instrumental to your success?
There have been way too many along the way and I feel like I am a lifelong student, but if I had to celebrate some people in particular I would say Mia Michaels, Wayne Cilento, Kenny Leon and my mom.
If you could offer advice to your younger self, what would it be?
It’s goes by so fast! Slow down and breathe so you can remember it all.
What do you love about the digital age we live in?
I love that communities are built and the world has become closer in many ways. Most of my family lives far away, so something like FaceTime or Skype is a gamechanger. In terms of creativity, the digital age continues expanding our views of what is possible and pushing the boundaries of innovation.
What do you hate about the digital age we live in?
In terms of the day to day, I hate that social media, for example, allows you to curate reality without a sense of accountability. On one hand I love the creative potential of the digital age both on the personal level and global level, but I think it can be detrimental to our spiritual and mental health to see on display a constant barrage of content that is not presented with the understanding that it carries energy with it. Your words, images and actions have an energy that have consequences. I also think there is an increasing expectancy to multi-task and be faster at everything. Although I think being able to create and do so many things is exciting, I think it separates us as much as it unites us. It’s clearly a nuanced love/hate relationship I have with it.
What do you think makes a great website?
I think a great website should be easy to navigate and provide the viewer with a clear idea of what the purpose of the site is. I like sites that are efficient and simple, yet interesting and creative. I also like websites that are unique and draw me in to it’s content.
Why did you choose to work with me?
I had a sense that you could help me organize my content in a way that would be tailored to my personal needs instead of a general template or cookie cutter presentation.
How would you describe the process/experience?
I would say that I learned a lot from the experience and felt I was given all the tools I needed to not only develop the site with you, but also keep building on it once our time together was done.
What responses or results have you received?
Everyone so far has been very excited about the new site and specifically commented on how easy it was to navigate and how professional it feels.
What's your favorite social network?
I would say Instagram because I’m a very visual person in general.
What's your favorite place in NYC?
My home. There is just nothing like it. No matter what kind of a day I’ve had, whether I’m having a love affair with the city or the grind weighs heavy, my home is a place I can breathe, feel good and find center.
What's your favorite quote?
Oh man! I love so many. This one is a bit overused but a classic...
I also love this one...
Any last bit of advice (or perhaps an invitation) you’d like to share?
Live your life with joy and purpose. Your actions have consequences so choose wisely at every moment of your existence, especially the challenging hours, while living with compassion and love. Basically—don't be an asshole.
Tony Howell is a digital strategist dedicated to helping you design your future—creating offline success from your online presence.