You’re the CEO, CMO, CFO, and more of your creative career. Treat your personal online presence like a business!
Entrepreneurs are taught to test ideas and examine results before making big investments. This way, they know if something’s working before wasting any time, money, or energy on something that doesn’t produce results.
Apply this to your personal social media. Yes, it saves you time to share your post to multiple networks at once. However, it can read as aggressive one-way marketing to the thousands of people who see the post.
I invite you to start testing your posts on one network. Share a post initially on just Instagram or Facebook, for example. If the engagement isn’t flowing, edit the post! If you notice an improved response, decide if/how/when to share this post on other channels.
Occasionally, I’ll share the same post to all channels. However, I’ll post natively to each network—going to Facebook or Twitter rather than sharing to those channels through Instagram or Hootsuite, for example. This way, I can honor the context of the platform.
Sharing a photo to Facebook or Twitter through Instagram, Hootsuite, or another third party doesn’t give me full functionality—what I call “reward points” from each individual social network
If I share a photo natively on Facebook, I can tag the people, location, activity and more.
If I share a photo natively on Twitter, I can tag people in it, make sure my caption isn't cut off, and see that the photo is embedded in the content stream and archived on my profile.
It’s not a hard and fast rule to not post the same exact post in more than one place. However, it’s best practice to honor the context of the platform and your audience above all. Then you’re sure to command. You'll naturally attract more followers as you're becoming a better leader!
Tony Howell is a digital strategist dedicated to helping you design your future—creating offline success from your online presence.