Joshua Lance Dixon

Joshua Lance Dixon

"Take the time to be prepared."

-Joshua Lance Dixon is the first product to emerge from the Broadway Brand Lab.

Check out JLD's insights, experience and marketing materials after working with Dirty Sugar, Duncan Stewart, Phil Pallen and Creative Social Media!

For those that don’t know you, tell us about JLD!

 Photo by  dirty sugar

Photo by dirty sugar

I was born in Manhattan, Kansas (a.k.a. "The Little Apple"). I became an army brat by way of marriage, grew up mostly in Alabama, and am the eldest of ten! 


What are you currently working on or towards? 

Project-wise, I'm wrapping up a children's musical called The Nose That Didn't Fit. It's based on the book of the same name from the award-winning Worry Woo Monsters children's book series. I also have an album and second cabaret show in the works after my successful debut cabaret show last year. (All incredible things that I'm grateful for!) 


What’s the best thing that’s happened to you from social media?  

Social media is such an incredibly powerful tool. I'm still figuring it out, but I won the 2014 Best Debut Male Artist in BroadwayWorld's Cabaret Awards! That definitely wouldn't have happened without social media.

Actually, many of the people I've become acquainted with lately has been a direct result of them coming across a video of me singing on YouTube or visiting my website—therefore reaching out to me.

Yay, social media!!!


What's your advice to aspiring artists?

Never, ever, EVER give up. Say yes to EVERY potential opportunity that is offered to you, you never know who you will meet or where it may lead you. And be kind. ALWAYS be kind. The person you are working out next to in a gym class might very well end up being the link to your next job! (This is how I booked a job at Sierra Repertory Theatre.)


Why did you choose to join the Broadway Brand Lab?

It was a one-stop-shop for everything I wanted, needed, and then some! It also provided me with valuable information I didn't know I needed (which I am still learning to put to practice). Mostly, it was about getting in control of and streamlining my entire online presence—photos, website and social media outlets.


How was your experience? 

It was incredible! I learned something from everyone that made up the Broadway Brand Lab "experience." 

  • Tony's enthusiasm is infectious and his guidance through the entire process has been extraordinary.

  • Phil Pallen's expertise, I'm still integrating... but he's a genius.

  • Dirty Sugar' s photography... world class!

  • Last, and most importantly, I was able to hear and learn some hard truths from casting director Duncan Stewart, which I am now putting into practice.

If you have the opportunity to have a one-on-one with a leading industry professional, always come equipped. I wasn't as prepared as I thought I was, or should have been... and it taught me a valuable lesson! Be prepared. Take the time to be prepared.


What responses have you received from your new website?

Everyone loves it. They say it looks so professional. And that makes me smile from the inside. I'm a recognized professional!

Kudos to you, Joshua. Your light is very bright—and we hope this experience continues to bring you closer to your goals.

To see JLD's Broadway Branding, visit

Tony Howell is a digital strategist dedicated to helping you design your future—creating offline success from your online presence.