"Spend time daily on bringing your dreams to fruition."
Like most of our clients, Tricia Paoluccio does many things—and many things well! Designing a stunning and strategic website for this chameleon was a bit of a challenge.
However, we're very proud of the final product. Thank you to Tricia and Maggie McNeil for their contributions in this creative collaboration!
For those that don’t know you, tell us a little bit about Tricia Paoluccio!
I grew up on an almond farm in California, but came to NYC to pursue theatre. I'm so grateful that I've gotten to live out all the crazy dreams I used to fantasize about while walking through the orchards and doing community theatre in California. Sometimes I can't believe I was brave enough to actually move to NYC and make a go of it!
What are you currently working on or towards?
I am a singer (who hardly ever auditions for musicals), so I’m working on that part of my craft right now. I'm studying diligently with Matt Farnsworth and Craig Carnelia. Basically, I'm preparing myself for when the perfect musical opportunity comes up!
I'm also studying with Bob Krakower when I can. I'm trying to do more independent films and hope I can do a few more commercials and episodics this year.
Finally, I'm trying to get to know the casting directors who don't know me. I'm no longer satisfied letting my career be determined by whatever auditions my agents get me. I've become much more interested in the business side of show business. I'm trying to create my own content (have an idea or two cooking...) while balancing home life with two kids, growing as an artist and working on my career.
What's your advice to aspiring artists?
Make sure your life reflects your values. Spend time daily on bringing your dreams to fruition. I can say I'm a singer—but if I'm not practicing or singing, then really what am I?
I'm also big on making lists and envisioning. When I first moved to NYC, I typed out a dream resume. It was sprinkled with classical theatre, straight plays, TV, indie films, Broadway, musicals... I just made it up and pretended it was real! Of course, I just did this privately. I never shared these dream credits with anyone. However, over the course of these past 20 years in NYC, I really have accomplished every artistic goal I've had!
I wanted to become someone who was very diverse—and that’s just what my career has been. I’m really proud of that. I think versatility is the secret to longevity.
What’s the best thing that’s happened to you from social media?
I'm pretty new to it! So it hasn't happened yet. However, I enjoy the support of the artist community online and am constantly inspired by the artists I follow on Instagram. I very much hope that my website can be a way for directors to see other sides of me.
I live with a director and I can't tell you how many casting sessions are over the phone. Casting people throw out names and if my husband doesn't know who that person is—he absolutely Googles them!
I've seen too many actors' virtual representation be bad YouTube videos of living room karaoke. What they see should be what they get! It really is the inspiration behind me finally building a website and approaching social media. I wanted control of what people find and the impressions I make. With my website, I wanted to be able to showcase the variety of work I've done so that I can continue to get a variety of work! That’s the best thing that I hope is GOING to happen from social media!
Why did you choose CSM to build your website?
My friend Ursula suggested Tony. I looked him up and loved what I saw. When I talked to him on the phone, I was hitched. I didn't shop around—and I didn't need to. I think the teaching aspect of how to navigate/integrate social media is a HUGE differentiating factor between CSM and working with another website designer. What you're getting is way bigger than a website. I'm truly psyched and couldn't be more happy with the work Tony and Maggie did.
What responses have you received from your new website?
It’s been good!!! The adjectives I've heard so far: Beautiful. Clean. Clear.
Besides TriciaPaoluccio.com—where else can we find you online?
My main thing is Instagram. I love photography and only want to contribute something that I think is a good photograph out of context on its own.
Tony Howell is a digital strategist dedicated to helping you design your future—creating offline success from your online presence.