9 Keys to Killer Content
It takes confidence and courage to share yourself online. When you have clarity on who you are, who you want to reach and your purpose for posting—it becomes soooooo much easier to craft content.
Online, consistency is super important. Sometimes, that deals with frequency—like our weekly blogs... soon to be vlogs! However, quality will always trump quantity. Hold yourself accountable to consistency in quality.
Just like in acting or comedy—play to the room. I use the analogy of having a Facebook Family Room, Twitter Terrace, Pinterest Parlor, etc. Each room has a different audience. Create special "hors d'oeuvres" for each room in your "empire" or "dream home". Spin content for each room through context!
How does what you're sharing add value to someone's day? Always look for ways to add value! Usually, that's through information or inspiration. Now, keep in mind that your "value add" may be exclusive access to what you're doing. (Selfies are totally fine!)
Sharing is caring—so just share your best moments or things that add value.
Consistency is great—but seek creativity in your systems and structures. Don't be boring or predictable. Find new and innovative ways of sharing.
Feeling stuck? Look at your Community Leaders for inspiration. You can also add a new app to your arsenal!
Use your content as a teaser—leading to full content like a live performance, video, blog or website. You can also pique curiosity by just sharing sneak peeks of what you're working on or doing.
Always play to emotions—revealing yours or provoking theirs.
Social scales—but it should feel like you care! Be a human. Treat your audience like family. Engage with them in comments and conversations.
The internet connects us. Beyond the connections above—keep in mind you can curate and share other peoples' content within your community. You don't always have to create your own. Be generous (but strategic) with shout outs, shares, responses, etc. Be a Community Leader!
What action should people take after engaging with your content? A call to action doesn't have to be said directly. Here are some examples...
- Laugh out loud
- Roll on the floor laughing out loud
Which key do you need more of? Leave a comment below.