VideosTony HowellComment

Richard Wayne

VideosTony HowellComment
Richard Wayne

"You’re not like anybody else. Embrace that and fully use it."

-Richard Wayne

Richard and I worked together on embracing more authenticity in his brand. Rather than branding/selling himself as —we worked on standing tall as!

Check out Danny DeVito's height opposite below! 

 Photos:  JJ Ignotz

Photos: JJ Ignotz

Beyond your résumé, what’s something we may not know about Richard Gabriel Wayne?

My resume will tell you I’m a singer and actor, but I’m also a family man.  I live apart from my husband and son (and the world’s most annoying pug) for most of every month, and I miss them every single day, but I wouldn’t be where I am without their support.

Christmas tree hunting! #williamstown #berkshires

A photo posted by Richard Gabriel Wayne (@richardgabrielwayne) on


What do you LOVE about the digital age we live in?

Everything is at our fingertips.  I remember waiting at an intersection in Boston after getting into BoCo.  I checked my phone and had an email from one of my new professors about a book we’d need for class.  I opened my Amazon app and one-click ordered it before I got a walk signal.  By the time, I’d crossed the street, the book was on its way.


What do you HATE about the digital age we live in?

It’s so easy to disconnect from each other and the world around us.  It’s great to have something to read, watch, listen to during downtime, but when I catch myself tuning out my family or this amazing city to stare at a screen, I fear for the future of civilization (and I’m not exaggerating).


What’s your favorite place in NYC?

Mark Fisher Fitness.  The trainers and staff are silly, often costumed, and wildly inappropriate (which I love), but they’re also incredibly kind and welcoming and supportive, and boy do they know what they’re doing.  Try MFF’s six-week Snatched program, and it will change your life (and no, I’m not a paid spokesmodel).


What are you currently working on or towards?

After less than six months in New York, I’ve got an amazing team of teachers and coaches and tools, so I’m now focused on becoming an audition machine.  Everyone gets to decide whether or not they want to work with me, but it’s my job to make sure they know enough to make an informed decision.


What's your advice to aspiring artists?  

1. If making art defines you, and you have any foundation of talent on which to build, never give up.  Often the last man standing wins. 

2. What can make selling yourself hard, the fact that you’re not like anybody else, is also what will ultimately make you successful.  Embrace it.

3.  I believe in what Dallas Travers calls “the power of pursuit.”  Learning by doing produces great results you can’t anticipate, and sometimes costs time and money you wish you hadn’t spent.  It’s not a waste, it’s an investment in experience and wisdom.


Why did you choose to “get creative” with us?

Tony combines social media and web design expertise with a positive and authentic approach to marketing and a truly collaborative approach.  What blew me away was that both he and JJ worked hard to honor my personality and goals in ways that surpassed not only my expectations, but their own previous work.  They’re not just businesspeople, they’re artists.



What's one thing you learned from working with CSM?  

Because I'm an artist, I am my own brand, so I focus more on being my best and most authentic self both online and off.


What responses or results have you received from your new website?

It’s early days, but I’ve gotten several unsolicited compliments from teachers, coaches, and agents (and of course friends and family) already, so I feel very confident that my online presence represents me well. 


What’s the best thing that’s happened to you from social media?  

I’ve been friended and/or followed by some people I would work with in a heartbeat, which makes me feel like I’m already part of the community I’m seeking to join.

Thanks for the interview, Richard!

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Tony Howell is a digital strategist dedicated to helping you design your future—creating offline success from your online presence.