With the juggernaut of Twitter trailing Facebook's popularity, Facebook added Followers to Profiles. An optional feature (available here), Followers add credibility to your personal brand. Embed the Follow button on your website and watch your numbers rise! Followers only see your public updates from the day you turn on access. In addition, denied Friend Requests automatically convert to Followers!
Let's be honest—Facebook can cause drama. If you want to make something (or someone) more out-of-sight/out-of-mind, simply unfollow them from the News Feed or their Profile. Nothing says drama more than un-friending! Unfollow first. You can always follow them again when the drama subsides.
3. Get Notifications
Want to follow a specific post or user? Subscribe to notifications from the post or their profile! This is a great way to follow someone's travels or nurture relationships with your most VIP Friends. I do not recommend it for exes and competitors!
4. See Friendship
Wondering how you met someone? Click on "See Friendship" from their profile to figure it out. This is also a great way to find old photos with your Friends to share on special occasions!
Suffering from harassment or even annoying app/game/event invites? Facebook Blocking allows you to block specific users and specific apps/invitations. This is also a good way to create some out-of-sight/out-of-mind serenity. You can also unblock someone—but only when you're ready.
6. Other Folder
Did you know you have an entire "Other" mailbox on Facebook? When you're not Friends with someone, the messages end up here. You should definitely check it out and see what gems of communication you are missing! Fan mail!! ;)
7. Save for Later
See an interesting article or place on your News Feed? Click on "Save for Later" to have a library of future reads, places and more!
Have you forgotten about the Poke? It's a great (and super fun) way to tell someone you're thinking about them. If they poke back, you know there's a special connection! ;)
9. Friend Lists
Friend Lists allow you to privately categorize your friends so that you can 1) see a customized News Feed specific to a group and 2) post updates to a specific group. Friend Lists are Facebook's answer to Google+ Circles. I think they're great and often under utilized. You can even add Pages to Friend Lists!
10. Segment Posts
You can segment posts to go Public (to your Friends and Followers), to Friends Only, to specific Friend Lists, and even block specific Friends! The only thing to be careful of is that Facebook will default to the last group you posted to. So if you start to segment posts, you'll need to consciously check the audience with every post.
What are your favorite features of Facebook? Comment below!
Tony Howell is a digital strategist dedicated to helping you design your future—creating offline success from your online presence.